Sustainable Product framework for managing significant environmental aspects and improving environmental performance through a ‘‘Plan, Do, Check, Review’’ continual improvement cycle. During the phase of product planning, consumer demands and market opportunities are evaluated. At this time a product description and execution plans for a successful program launch are developed and product requirements are defined. During the phase of product development, specific design specifications are finalized, models are built, and designs are reviewed and released for manufacture planning. Once manufacturing begins, the product is commercially launched for general availability and volume deployed to the marketplace. Once a product is launched into market and becomes commercialized, it enters the maturity phase, which means that the sales and the profits both reach the peak. The maturity phase contains two stages: during the first stage of maturity, the customer is utilizing the product. Modifications may still be made to the product to enhance or change it. The product enters the second stage of maturity when it approaches near to the decline phase. Where applicable, end-of-life products are taken back and subsequently reused or recycled efficiently. This knowledge can then be applied to future designs and product improvement.